This project focused on creating a website for a personal trainer that centralizes service information, programs, and client engagement features in one place. It addresses the need for a professional, cohesive online presence that supports marketing efforts and prepares for future booking functionality.
I designed and developed the website from the ground up using HTML, CSS, and JavaScript, with my decisions guided by what a personal trainer actually needs to build trust and convert visitors into clients. From the start, I focused on making booking and contact easy to find, while also thinking about credibility—adding client reviews so users could quickly feel confident in the trainer’s services. I also wanted the site to feel a bit more engaging, so I introduced a merch contest as a way to create interaction and help spread awareness. As I built out the design, I prioritized clear hierarchy and simple navigation so users could move through the site and take action without friction. The visual direction, layout, and code all worked together, and I continuously refined both sides to keep the experience consistent, functional, and easy to use.
The project was completed on time and met all outlined requirements. The final website includes program details, trial sessions, contact functionality, reviews, specials, and promotional elements, presenting the trainer’s services and offerings across a multi-page platform.
